Background & Services
SMR is established in recognition of the multitrillion potential for HALAL markets worldwide and Malaysia's aspirations to emerge as the world HALAL hub. Funded by the UCSI group, SMR is determined to surmount challenges from the adverse global market to achieve leadership status in value creation, responsible corporate governance and astute operational excellence.

Established to spearhead efforts to meet rising concerns and needs of HALAL-related global consumers in all business sectors, SMR  thrives to realize the nation’s desire to be the world major HALAL hub and simultaneously tapping for itself a slice of the growing HALAL market.

SMR is fully-committed to HALAL principles for all their food and non-food products distributed and manufactured are compliant to the HALAL requirement. Therefore, HALAL certification of the products is a mandatory step prior to the introduction of the product into the market.

To ensure every single product is being perfectly produced, SMR is keen and persistent in focusing on its product’s hygiene, safety and quality.

Our core activities and services include:
  • To penetrate and embark on global HALAL market through trading of 100% genuine HALAL food and non-food products.
  • To be aware, alert and venture into feasible and profitable niche HALAL food and non-food product market locally and internationally.
  • To help individuals and communities gain awareness and self-consciousness on the relations of HALAL with their daily live, beliefs, health and life styles by promoting the benefits of 100% HALAL products.
  • To serve as a gateway for the public to seek and obtain 100% HALAL genuine food and non-food products.
SMR employees continuously look at our customers’ requests to respond appropriately and promptly to their needs. Our desire is to position ourselves as the most authentic alternative for Muslim and non-Muslim consumers alike. We hope you savour our wholesome, authentic and 100% Halal products. We are committed to bringing you the service you have always deserved.  All of the products will be handled in a professional manner and will be delivered to you in high-quality packages.
Last updated: 03 Aug 2010
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