Background & Services
UCSI Blue Ocean Strategy Regional Centre Sdn. Bhd. (UCSI BOSRC) is the Official Regional Representative of Blue Ocean Strategy Businesses and has the Exclusive Regional License in Malaysia, Australia, Canada, China, India, Indonesia, Philippines, Singapore, Taiwan, and Thailand.

We are a part of the UCSI Education Group and are committed to provide accurate presentation to our clients, of Blue Ocean Strategy (BOS) concepts and tools with the highest professional standards. Our vision is to be the leading practitioner and thought leader in value innovation. Our mission is to advance the knowledge and practice of BOS through Education, Research and Consultancy and to positively impact businesses, communities and nations to meet needs and create wealth. Thus, substantial investments were made to provide the following support systems:
  • International network of trained, qualified and experienced BOS consultants with extensive knowledge.
  • An applied research centre to conduct continuous study and research to advance the knowledge and practice of BOS.
  • Priority access to the latest case studies and updated materials on BOS.
  • Postgraduate courses in MBA and DBA with an emphasis on BOS.
  • A high tech Blue Ocean Strategy Hall for conferences, workshops and training.
  • Strategic alliances with overseas partners to promote the learning of BOS like e-learning.
We provide a comprehensive range of services to equip our clients with BOS knowledge of concepts, framework and tools to create uncontested market space, thereby making competition irrelevant.  All our qualified BOS speakers, trainers and consultants are endorsed by the Blue Ocean Strategy Initiative Centre in the UK.  We offer:
  • Long-term consultancies to help our clients analyze current strategic positions, formulate BOS strategies, and overcome hurdles to implement the chosen BOS.
  • Consultancy work to help new startup companies formulate commercially viable BOS ideas.
  • Major BOS conferences with Prof. Kim Chan as the speaker.
  • One-day workshops offering a comprehensive overview of the BOS framework and concepts.
  • Two-day workshops with hands-on learning to acquire skills using the BOS tools.
  • Three-day advanced workshops specially designed for companies that want to apply the BOS tools in their own situation. The advanced workshop combines training with consultancy.
  • In-house training for client organizations.
Last updated: 24 Feb 2010
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